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Monday 27 June 2016
Tuesday 15 March 2016
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| “If you want to walk fast, walk alone. If you want to walk far...walk together.” | |||||||
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| INTRODUCING THE WOMEN WEAVERS PROGRAM: CHANGING THE INDUSTRY | |||||||
| Most of OBEETEE's 12,000 weavers live and work out of remote villages, connected by winding roads amidst vast swathes of farmland. People here live simple lives and conform to traditional gender roles. The men are unfailingly the bread winners; the women, the child bearers and home keepers. | |||||||
| OBEETEE believes women should have access to equal opportunities; in their careers, as well as in their homes. As such, the company has created the "Women Weavers" program to train rug weaving techniques. In collaboration with MIT and the Abdul Latif Jameel Poverty Action Lab (J-PAL), OBEETEE has begun studying the barriers that women face in deciding whether to work as a weaver, or otherwise. In February, over 500 rural women were surveyed in depth - with over half stating they are highly likely to take-up the training opportunity OBEETEE offers. | |||||||
| Despite this being a male dominated profession, and with villagers having serious reservations about sending women to work outside the home, OBEETEE has completed training with 250 women who are now already in the workforce. Another 105 are currently under training at the women's center. The demand is high - and in future we hope to meet it by opening many more weaving training centers for women. | |||||||
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| DESIGN ON A DIME: MIAMI | |||||||
| On February 5th, interior designer Anne Rue unveiled her “guest bedroom” vignette design as part of the weekend-long event to benefit Housing Works. | |||||||
| OBEETEE was honored to contribute our Amir rug, which served as the anchor for Anne’s sophisticated and fun retreat. In 2016, OBEETEE is dedicating itself to contribute to more charitable events and continue our company mission by giving back to organizations within the US design industry. | |||||||
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Monday 14 March 2016
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Friday 11 March 2016
Tuesday 8 March 2016
Unique online charity auction to help society
One of the largest handmade rug makers in India and one of the oldest hand-woven rug companies in the world, OBEETEE has initiated online charity auction -- Bid for Change, with an aim to give back to the society.
The money earned from the bid for rugs on the portal would be donated to a charity organisation of the customer’s choice.
They can choose from - The Project Mala Schools, Pratham Innovative educational organisation, Ramakrishna Mission worldwide non-political organisation and Gopepur Village. Project Mala Schools, with support and land donated by OBEETEE, provided education, healthcare, and vocational training to over 7500 children from villages in the country.
The organization has installed 30 solar streetlights in Gopepur village, along a one-kilometer stretch on the Raipur link road. This has benefitted a substantial number of villagers who live along this road.
“We take our social and environmental responsibilities very seriously and this one-of-its-kind online auction bears testimony to the company’s commitment to give back to the society,” said Angelique O’Brien, President Sales & Marketing, OBEETEE.
“We not only want to engage with our customers through this special initiative but also aim to help the underprivileged section of the society who strives for basic amenities such as health, education, sanitation, etc.”
The auction features a wide range of the finest carpets and rugs crafted out of the finest fabric. To participate in the auction, one can register on www.obeetee.org.
Monday 7 March 2016
Crystal Collection by Obeetee
The elements of nature infuse life and soul in your floors
Mother Nature offers a bounty of natural minerals of organic shapes blended with unique colours and textures. The Crystal Collection of carpets by Obeetee translates this impactful imagery into intricate artwork. Inspired by the geological surprises of the environment, our master craftsman weaves each piece just like an artist paints a canvas with his master strokes.
The Crystal carpets and rugs are crafted using the hand knotting technique, using the finest tricolored hand spun wool. The colours of natural self developed minerals can been seen coming alive in these floor treasures.
Finally, a special washing process gives these rugs an interesting texture with contour effect, lending these pieces a worn out look. The finished product is classic in its styling with a touch of modern elegance.
OBEETEE DEBUTS ONLINE RUG AUCTION TO FUND CHARITIES IN INDIA
Up for grabs in Obeetee's debut online Social Fabric Auction to raise money for charities in India is a 6x9 Bosphorus collection rug
NEW YORK -- Obeetee, which crafts its handmade rugs in India, has launched an online rug auction of 20 rugs and will donate 100 percent of the proceeds to a charity of each winning bidder's choice.
Obeetee considers these events as part of community give-back efforts and plans to make these auctions a regular part of its community programs, said Kathrine Walters, national sales manager. "Our biggest auction will come up later in the year, and it will tie into our corporate social responsibilities [program]. Community giving is ingrained in what Obeetee does."
Part of Obeetee's community giveback efforts, the auction gives bidders the option of choosing among four charities.
The company launched a special website to host the Social Fabric Auction, which will accept bids through March 10, 2016.
Rugs available for auction start at a price of $243 for a 3x5 Anjali collection rug, inspired by Oushak, Kazak and Turkish rugs and woven of Sardinian wool semi twisted yarn. They run up to $2,159 MSRP for a 6x9 Bosphorus collection rug, which takes classic motifs and recasts them for contemporary tastes.
"We have partnered with four charity organizations which are aligned with the company's social fabric and share the common goal to empower communities and change lives," Obeetee states. Bidders can choose among four charities: Project Mala schools, Pratham innovative educational organization, charitable group Ramakrishna Mission and the village of Gopepur.
"Giving back to the community lies at the heart of our business, and this auction is another extension of this work," the company stated. Through programs such as those earmarked to receive funds from the auction, Obeetee hopes to empower weavers in India's remotest locations, and to help the preserve the ancient art form of carpet weaving.
Rugs range in price from approximately $243 to just more than $2,000. Shown, a Rubi collection design in a Persian Mughal motif of Sardinian wool with an MSRP of $753 in 5x7.
Two of the charities that winners of the Obeetee online auction can select from focus on making sure children receive an education.
Sunday 6 March 2016
| Spring 2016 |
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| Carpets & Textiles for Mordern Interiors |
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| Patricia Urquiola and cc-tapis at Salone, Crystal collection on view at the ... |
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Get the full details... |
| Crafting luxury with Indian accents |
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| Angelique Dhama is the president of marketing, Obeetee, one of the oldest hand-woven rug companies in the world ... |
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Get the full details... |
Tuesday 1 March 2016
www.obeetee.com - OBEETEE was established in 1920 and today is India’s leading producer and exporter of exquisite hand-knotted, hand-tufted and flatwoven carpets. They are internationally recognized as the premier source for the finest of handmade carpets in India and have received countless national awards for being the country’s largest and most reputable exporter.
woolMoreover, OBEETEE a pioneer of numerous manufacturing processes, is also the world’s first licensee of the ‘Woolmark’ for hand-knotted rugs since 1969, and the first handmade rug company in the world to become a brand partner with the ‘Wools of New Zealand’ mark in 1997.
Social and environmental responsibilities are also taken seriously at OBEETEE. We were the first in the industry in India to set up water effluent treatment plants and air pollution control systems. Today, because of this, the fields behind our factory are lush with fertile farmland. Social welfare, too, is a top priority. We encourage and support the local school systems within the weaving region. We have approximately 1,100 employees and work with some 16,000 independent artisans engaged in the weaving and processing of our carpets in India. Given these numbers when coupled with current data on family demographics, we estimate that OBEETEE is responsible for the well being of over 100,000 men, women and children throughout an area encompassing some 60,000 square miles.
Not only does OBEETEE provide the highest compensation and most favorable working conditions to our artisans, we also use the safest dyes and chemicals, thereby ensuring the continued good health for these workers – the finest master craftsmen within our industry. We are the first carpet company in the hand made rug industry worldwide to have secured the Social Accountability System certification (SA 8000) in the year 2004. The company has been re-certified in the year 2007.
We are proud of our refined infrastructure and product development expertise – reputably second to none in the world. Progressive, dynamic, and ethical, we are constantly striving to please our customers, which makes our carpets among the most sought after and offer a lifetime of beauty and delight.
Unique online charity auction to help society
One of the largest handmade rug makers in India and one of the oldest hand-woven rug companies in the world, OBEETEE has initiated online charity auction -- Bid for Change, with an aim to give back to the society.
The money earned from the bid for rugs on the portal would be donated to a charity organisation of the customer’s choice.
They can choose from - The Project Mala Schools, Pratham Innovative educational organisation, Ramakrishna Mission worldwide non-political organisation and Gopepur Village. Project Mala Schools, with support and land donated by OBEETEE, provided education, healthcare, and vocational training to over 7500 children from villages in the country.
The organization has installed 30 solar streetlights in Gopepur village, along a one-kilometer stretch on the Raipur link road. This has benefitted a substantial number of villagers who live along this road.
“We take our social and environmental responsibilities very seriously and this one-of-its-kind online auction bears testimony to the company’s commitment to give back to the society,” said Angelique O’Brien, President Sales & Marketing, OBEETEE.
“We not only want to engage with our customers through this special initiative but also aim to help the underprivileged section of the society who strives for basic amenities such as health, education, sanitation, etc.”
The auction features a wide range of the finest carpets and rugs crafted out of the finest fabric. To participate in the auction, one can register on www.obeetee.org.
Spring
The Luxe Collection
The Weaver becomes an artist, drawing inspiration from elements of nature - flowers, mountains, lakes and more to create woven fantasies.
The Luxe Collection
The Weaver becomes an artist, drawing inspiration from elements of nature - flowers, mountains, lakes and more to create woven fantasies.
January
To Be A Pioneer In The Industry
To Be A Pioneer In The Industry
Obeetee was the first rug manufacturer in India to use CAD computers and has always been ahead of the pack in its production processes.
March
Dwell - Small Wonders
The unique design you seek, with the handicraft quality you demand, Equally beautiful as a setting for Sunday brunch or an impromptu workspace.
Dwell - Small Wonders
The unique design you seek, with the handicraft quality you demand, Equally beautiful as a setting for Sunday brunch or an impromptu workspace.
Friday 26 February 2016
Obeetee: Carpets for life! (www.obeetee.com)
A socially conscious brand, Obeetee, founded as Oakley Bowden & Taylor in 1920, is among the largest handmade rug-makers in India and one of the oldest hand-woven rug companies in the world. A rug can take months, and sometimes years, to complete.
Angelique O’ Brien, President Marketing, Obeetee Pvt. Ltd talks to The Goodwill Project.
What do Obeetee rugs stand for?
With unparalleled professionalism, relentless dedication to quality and highest regard for ethical and environmentally-safe manufacturing practices, Obeetee produces and globally distributes premier handwoven carpets providing timeless beauty and enjoyment for generations to come. Welfare of its artisans and satisfaction of its customers are an integral part of all Obeetee activities.
What is significant about the handmade process?
Most weavers who make rugs for Obeetee have weaving in their heritage; some are fifth and sixth generation weavers. Only the most skilled weavers work on Obeetee carpets. We employ their traditional skills to produce exquisite rugs in tune with contemporary trends. When our gifted designers create a design, trained artists create a color-plate which is an intricate and detailed representation of the pattern. The hand-spun and dyed yarn is provided to a weaver, with the hand-made design, to begin the creation of a beautiful rug. Rugs can take months, and sometimes years, to complete, with a weaver knotting 9,000 knots in a day. Each handmade rug is unique. These pieces are treasures to share in your home and over generations.
Are these heirloom pieces?
Depending on the density of knots and size of the final piece, it can take five months to over a year to create a rug. We call them Carpets for Life. Our handknotted rugs last a lifetime and more, if cared for properly. These heirloom rugs can be passed on to the next generation.
Tell us about some memorable rugs you have created, such as the one at Rashtrapati Bhawan.
The Rashtrapati Bhawan is home to two of the largest handknotted rugs made in India. These were also made in record time, considering the sizes and weave of the rugs. Wooden trunks ideally suited to form the main structure of the looms had to be imported. A special building to house the looms and washing platforms was constructed just to make these huge rugs, the largest measuring 452 square metres and containing billions of intricate knots. The Government of India commissioned Obeetee to manufacture these rugs after another manufacturer, who was commissioned earlier to make these rugs, failed to even get this project started. The then President of India, Mr. R. Venkat Raman, was delighted to see the rugs installed before the end of his tenure and invited the Obeetee team and artisans to have tea with him in the Rashtrapati Bhawan. Other memorable rugs made by Obeetee adorn various prestigious Government properties, palaces and luxury hotels in India and abroad.
Who are the designers you work with? Do you follow international trends in terms of colour and design?
We have an extremely educated and talented group of designers in India and New York that create most of our collections. Often, we work with outside designers to breathe a unique spirit into a specific collection. Our team in India and New York attend every major textile trade-show and design event around the world to keep a finger on the pulse of new trends and colors.
Tell us about the SA 8000:2001 certification for Social Accountability and what it means to you.
OBEETEE is the first company in the handmade woolen carpet industry, which is a cottage industry, to have secured this prestigious certificate. It has completed almost 10 years as SA 8000 certified company. The standard SA 8000 lays down a code of conduct which has been evolved based on ILO conventions and related International Human Right Instruments. The key areas addressed by this comprehensive standard are—Child labor; forced labor; health and safety; freedom of association and right to collective bargaining; discrimination; disciplinary practices; working hours; control of supplier/sub-contractors; compliance of the applicable laws; remuneration/wages; effective implementation of the requirements and continual improvements.
Cycle Carpet from Obeetee
Introduce your child to the humble mode of transport with the New Zealand wool Cycles carpet (part of the Starlight�s & Fireflies collection). www.obeetee.com
Paints carpet from Obeetee
Colours drip off the edge of the Paints carpet. The 6 ft x 4 ft carpet from the Starlight�s & Fireflies collection is hand-tufted with natural New Zealand wool and stained with eco-friendly dyes. www.obeetee.com
Obeetee comes out with Bid for Change auction
Obeetee, one of the largest handmade rug makers in India, has initiated the Bid For Change auction, a unique online charity auction, with the aim to give back to the society. One can bid for one of the rugs featured on the portal (by registering on www.obeetee.org) and the company would then donate 100 per cent of the proceeds to a charity organization of the customer�s choice. So far Obeetee has partnered with four charity organizations � The Project Mala ?Schools, Pratham innovative educational organization, Ramakrishna Mission worldwide non-political organization and Gopepur Village. The Project Mala Schools, with support and land donated by Obeetee, has provided education, healthcare, and vocational training to over 7,500 children from some of India�s poorest villages. www.obeetee.com
Three new rug collections by Obeetee
The brand has introduced its latest collection of hand woven rugs — Pamir, Anjali and the Swedish. Pamir is a skilful combination of the weaving styles of the Turkish Oushak and Sultanabad and are historically inspired warm and earthy rugs. Anjali, on the other hand takes its inspiration from Ouzak, Kazak and Turkish rugs and are woven from Sardinian wool and semi-twisted yarn. Lastly, the Swedish Collection is an ode to the timeless designs of African tribes and features a combination of variegated woolen kilims and Moroccan style cut pile. www.obeetee.com
OBEETEE introduces its Boho Collection of contemporary carpets
OBEETEE, one of the largest handmade rug makers in India and one of the oldest hand-woven rug companies in the world, has introduced its Boho Collection.
The Boho collection treads the path not taken and sets its own conventions and practices. Inspired from Asian tribal patterns, the beautiful motifs of this collection express inner feelings and thoughts. A spectrum of colours are used for this, ranging from blues to brown, greys with mineral greens and naturals with bold, gold shades are layered with a unique wash that retains the rugs timeless appeal.
OBEETEE was established in 1920 and today is India's leading producer and exporter of exquisite hand knotted, hand tufted and flat woven carpets. For almost a hundred years, OBEETEE has helped preserve the ancient form of carpet making, as well as empowering weavers in the remotest part of the country. With unparalleled professionalism and a relentless dedication to quality, OBEETEE manufactures and globally distributes premier hand woven carpets providing timeless beauty for generations to come. OBEETEE is the first company to receive the coveted SA 8000:2001 certification for Social Accountability and adheres to strict standards in every area of conduct-from working hours and collective bargaining to workers’ safety and health. The company strongly supports children education, access to sanitation, women’s economic empowerment in the villages where it operates.
Monday 22 February 2016
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