OBEETEE is proud to announce the launch of its redesigned website and the brand new showroom in New York City. “OBEETEE is steeping in a rich heritage while we look towards the future, both in the rugs in create and the way in which we create them. We are passionate about improving the lives of our employees as well as the environment in which we produce the rugs,” explains Rudra Chatterjee, Chairman of OBEETEE. “Our new site echoes those passions and lets visitors get a more vibrant feel for our vision as a company and a corporate citizen of the world.” OBEETEE’s new showroom address is 137-139 West 25th Street, Floor 12, New York NY 10001 Best Wishes, Team OBEETEE www.obeetee.com

MARCH 15, 2016 HOME FASHION MARKET 2016 NEWSLETTER VOLUME 1, ISSUE 1

“If you want to walk fast, walk alone. If you want to walk far...walk together.”

INTRODUCING THE WOMEN WEAVERS PROGRAM: CHANGING THE INDUSTRY

Most of OBEETEE's 12,000 weavers live and work out of remote villages, connected by winding roads amidst vast swathes of farmland. People here live simple lives and conform to traditional gender roles. The men are unfailingly the bread winners; the women, the child bearers and home keepers.

OBEETEE believes women should have access to equal opportunities; in their careers, as well as in their homes. As such, the company has created the "Women Weavers" program to train rug weaving techniques. In collaboration with MIT and the Abdul Latif Jameel Poverty Action Lab (J-PAL), OBEETEE has begun studying the barriers that women face in deciding whether to work as a weaver, or otherwise. In February, over 500 rural women were surveyed in depth - with over half stating they are highly likely to take-up the training opportunity OBEETEE offers.

Despite this being a male dominated profession, and with villagers having serious reservations about sending women to work outside the home, OBEETEE has completed training with 250 women who are now already in the workforce. Another 105 are currently under training at the women's center. The demand is high - and in future we hope to meet it by opening many more weaving training centers for women.

DESIGN ON A DIME: MIAMI

On February 5th, interior designer Anne Rue unveiled her “guest bedroom” vignette design as part of the weekend-long event to benefit Housing Works.

OBEETEE was honored to contribute our Amir rug, which served as the anchor for Anne’s sophisticated and fun retreat. In 2016, OBEETEE is dedicating itself to contribute to more charitable events and continue our company mission by giving back to organizations within the US design industry.

New York Home Fashions Market Week We hope you plan to join us at Home Fashion Market March 14th-17th. To schedule an appointment, please 212.633.9744 or email Katherine Walters at katherine.walters@obeetee.com

Mother nature offers a bounty of natural minerals of organic shapes blended with unique colours and textures. The CRYSTAL Collection of carpets translates this impactful imagery into intricate artwork. Inspired by the geological surprises of the environment, our master craftsman weaves each piece just like an artist paints a canvas with his master strokes. The Crystal carpets and rugs are crafted using the hand knotting technique, using the finest tricolored hand spun wool. The colours of natural self developed minerals can be seen coming alive in these floor treasures. Finally, a special washing process gives these rugs an interesting texture with contour effect, lending these pieces a worn out look. The finished product is classic in its styling with a touch of modern elegance.

OBEETEE Kompozit Collection

Unique online charity auction to help society

One of the largest handmade rug makers in India and one of the oldest hand-woven rug companies in the world, OBEETEE has initiated online charity auction -- Bid for Change, with an aim to give back to the society.

The money earned from the bid for rugs on the portal would be donated to a charity organisation of the customer’s choice.

They can choose from - The Project Mala ‎Schools, Pratham Innovative educational organisation, Ramakrishna Mission worldwide non-political organisation and Gopepur Village. Project Mala ‎Schools, with support and land donated by OBEETEE, provided education, healthcare, and vocational training to over 7500 ‎children from villages in the country.

The organization has installed 30 solar streetlights in Gopepur village, along a one-kilometer stretch on the Raipur link road. This has benefitted a substantial number of villagers who live along this road.

“We take our social and environmental responsibilities very seriously and this one-of-its-kind online auction bears testimony to the company’s commitment to give back to the society,” said Angelique O’Brien, President Sales & Marketing, OBEETEE.

“We not only want to engage with our customers through this special initiative but also aim to help the underprivileged section of the society who strives for basic amenities such as health, education, sanitation, etc.”

The auction features a wide range of the finest carpets and rugs crafted out of the finest fabric. To participate in the auction, one can register on www.obeetee.org.

www.obeetee.com

OBEETEE MOVIE PART-1

From www.obeetee.com

OBEETEE Hand knotted Carpet weaving

By www.obeetee.com