| Crafting luxury with Indian accents |
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| Angelique Dhama is the president of marketing, Obeetee, one of the oldest hand-woven rug companies in the world ... |
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Sunday, 6 March 2016
Tuesday, 1 March 2016
www.obeetee.com - OBEETEE was established in 1920 and today is India’s leading producer and exporter of exquisite hand-knotted, hand-tufted and flatwoven carpets. They are internationally recognized as the premier source for the finest of handmade carpets in India and have received countless national awards for being the country’s largest and most reputable exporter.
woolMoreover, OBEETEE a pioneer of numerous manufacturing processes, is also the world’s first licensee of the ‘Woolmark’ for hand-knotted rugs since 1969, and the first handmade rug company in the world to become a brand partner with the ‘Wools of New Zealand’ mark in 1997.
Social and environmental responsibilities are also taken seriously at OBEETEE. We were the first in the industry in India to set up water effluent treatment plants and air pollution control systems. Today, because of this, the fields behind our factory are lush with fertile farmland. Social welfare, too, is a top priority. We encourage and support the local school systems within the weaving region. We have approximately 1,100 employees and work with some 16,000 independent artisans engaged in the weaving and processing of our carpets in India. Given these numbers when coupled with current data on family demographics, we estimate that OBEETEE is responsible for the well being of over 100,000 men, women and children throughout an area encompassing some 60,000 square miles.
Not only does OBEETEE provide the highest compensation and most favorable working conditions to our artisans, we also use the safest dyes and chemicals, thereby ensuring the continued good health for these workers – the finest master craftsmen within our industry. We are the first carpet company in the hand made rug industry worldwide to have secured the Social Accountability System certification (SA 8000) in the year 2004. The company has been re-certified in the year 2007.
We are proud of our refined infrastructure and product development expertise – reputably second to none in the world. Progressive, dynamic, and ethical, we are constantly striving to please our customers, which makes our carpets among the most sought after and offer a lifetime of beauty and delight.
Unique online charity auction to help society
One of the largest handmade rug makers in India and one of the oldest hand-woven rug companies in the world, OBEETEE has initiated online charity auction -- Bid for Change, with an aim to give back to the society.
The money earned from the bid for rugs on the portal would be donated to a charity organisation of the customer’s choice.
They can choose from - The Project Mala Schools, Pratham Innovative educational organisation, Ramakrishna Mission worldwide non-political organisation and Gopepur Village. Project Mala Schools, with support and land donated by OBEETEE, provided education, healthcare, and vocational training to over 7500 children from villages in the country.
The organization has installed 30 solar streetlights in Gopepur village, along a one-kilometer stretch on the Raipur link road. This has benefitted a substantial number of villagers who live along this road.
“We take our social and environmental responsibilities very seriously and this one-of-its-kind online auction bears testimony to the company’s commitment to give back to the society,” said Angelique O’Brien, President Sales & Marketing, OBEETEE.
“We not only want to engage with our customers through this special initiative but also aim to help the underprivileged section of the society who strives for basic amenities such as health, education, sanitation, etc.”
The auction features a wide range of the finest carpets and rugs crafted out of the finest fabric. To participate in the auction, one can register on www.obeetee.org.
Spring
The Luxe Collection
The Weaver becomes an artist, drawing inspiration from elements of nature - flowers, mountains, lakes and more to create woven fantasies.
The Luxe Collection
The Weaver becomes an artist, drawing inspiration from elements of nature - flowers, mountains, lakes and more to create woven fantasies.
January
To Be A Pioneer In The Industry
To Be A Pioneer In The Industry
Obeetee was the first rug manufacturer in India to use CAD computers and has always been ahead of the pack in its production processes.
March
Dwell - Small Wonders
The unique design you seek, with the handicraft quality you demand, Equally beautiful as a setting for Sunday brunch or an impromptu workspace.
Dwell - Small Wonders
The unique design you seek, with the handicraft quality you demand, Equally beautiful as a setting for Sunday brunch or an impromptu workspace.
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